ATT Uverse vs Verizon FIOS

I worked for a Fios sales team a while back. While working for them, I found myself so disgusted in the way things were handled that I had to quit. Morally, it was unnerving and I hated going into work every day simply because the true nature of what I did. It’s not that Fios is a horrible provider, but it is sneaky with its sales approach, and due to the false leads that were already Fios customers, I found a ton of customers who were less than enthused with the service. Many of you have the option of getting ATT Uverse or Verizon Fios, and here are the reason to neglect the latter.

Fios and ATT Uverse pretty much have the same mode of commute for your internet connection. It is a fiber optic cable that transmits the signal significantly faster than the traditional lines. It has nodes that provide service to only so many households per unit. The problem with Fios is not so much their technology, but rather their service. ATT is known to be great customer service, and that paired with a fast acting internet service makes for an amazing experience with your internet provider. Another feature is that ATT is able to use existing cables for their Uverse service. They are also able to expand quicker than Verizon which allows more customers switch over to a faster service sooner rather than later.

Fios prices are not what your sales representative quotes you at first. They often keep to a verbiage that says “this is ballpark and I’m not promising you anything”, and that was what upset me the most. Customers had no idea what sort of commitment they were getting into, and that the estimate given is just that, an estimate, that tends to be a far cry from the actual cost. ATT tends to be a better deal as far as providers go. Being that they have been around for an extended amount of time, they tend to be sensitive to the needs of their customers and know that the services coming at a great price are a high priority for most of their potential customers.

The ATT Uverse also requires no contract, which is a great feature for two reasons. One being that for whatever reason, if need be, you can cancel your service with no penalties. The second is that you are not locked into contracts where the first year you get a great price, and the next year you are subject to their mercy, or lack thereof.

Overall, you are more likely to have ATT Uverse available in your area than you are to have Verizon FIOs. If you do in fact of the other of either/or, take the Uverse, you’ll get greater customer service with a more reliable company.

The Pros and Cons of Fiber Broadband VS DST

Technology is always changing, always improving, and it is proven through the worlds growing use of the internet as well as service providers that allow you to access the World Wide Web. One case and point is the fiber broadband. DSL use to be the best, but now with the growing popularity of fiber, many who have one or the other end up wondering which is best. Here are the pros and cons in the fiber broadband vs DSL debate so that you can choose which one fits your internet needs the best.

Fiber BroadbandWhat is fiber broadband? This type of internet is brought to you by using fiber optics. Fiber optic cables are a bunch of hair thin sized strands of pure glass that form a wire.Pros: 
The theory behind it is that it is much faster over a greater distance from the nearest exchange. It uses light to transfer information and light does not slow the same as more traditional methods of using the internet. Often people enjoy this faster speed, as well as the ability to bundle television services, telephone lines, and internet all in a single package deal. It is also as much as six times faster than a DSL connection.

The problem with fiber optics is that it takes a while to construct a fiber broadband network in a large area because you cannot bend the wires. If you bend the wires or hinder the ability to light to travel through them, you can damage the fiber optics and slow your speed down. If used on a large scale, fiber optics cannot be used under ground in trenches or above ground on telephone poles. This makes it virtually impossible at this time to install on a large scale. Creating a fiber optics broadband network also take considerable cash out of your pocket.


DSL is ran through existing copper phone lines much the same as the old fashioned dial up, but it is much faster. There are many phone services available for home phones, but not all of them will offer DSL services. However, a lot of times if your land line phone provider does not offer it, another company will provide it through their lines.

DSL is always available. You do not have to dial up the same as you do with a dial up connection. It is fast, but it is not as fast as cable internet. The bonus is that you will also not have to share your internet connection without others attached at a hub.

With DSL you will sometimes experience noise on your phone line due to the internet. If this is a problem for you, most of the time your DSL provider can provide a filter.


Overall, some prefer the stability of a fiber network because of the increased speed and reliability. However, because DSL is more widely available, it is still popular. If you are in an area where fiber broadband is available, you should at least give it a try provided that you do not have to run new wires to get it. The rivalry between fiber broadband vs DSL and the pros and cons of each will continue to change as DSL strives to catch up with what fiber provides.

Verizon FIOS vs Comcast Cable

Comcast vs Verizon FIOS is something that customers have wondered for a long time. The customer is not sure which one will offer them the best for their situation and needs. Here is some information that can help a customer to make up their mind when they want to have the proper system for their home or business.

Why Is Comcast Good For A Person Or Business

Comcast has been in business for some time. They offer great rates and services for their customers. Many people are happy with their service, and they have very few complaints about them. If they ever have a problem with their service, the customer service agents help them right away. The customer service agents are extremely well trained, and they are experts at what they do. Since they can answer any question that a customer might have, it is a welcomed sign for the customer that they will receive the attention that they desire.

Why Is Verizon FIOS Also A Great Choice For Customers?

Verizon FIOS is also a choice for customers because they also have a great service to offer them. Their prices are reasonable, and they offer promotions and specials that give the customer great a bit of confidence in them. Just like ComcastVerizon FIOS offers excellent customer service. They have been rated with a top – notch customer service department that can assist the customers with whatever they need.

Both Comcast And Verizon FIOS Offer Package And Bundle Deals To Their Customers

Both of these companies offer tremendous package and bundle deals. They want customers to use them for their Internet service, cell phone and home phone needs. They offer tremendous savings to a customer for doing so through either of them.

For Some People The Service Area May Be Why They Need To Choose Between The Two Companies

Both companies have different service areas. Which one should a customer choose? The one that will give them the best service in the area that they live or work. They will be able to find this out when they talk to the service agents from each company. Since this will be a deciding factor in which company many people go with, they will want to do what will be best for them.

Comcast is a company that many people want to try. They also want to try the Verizon FIOS. Both companies have a lot to offer customers so it is up to the customer to do their research to find out which one will work the best for them.

The Psychology of Retail: How Pricing Affects Buying Behavior

When you see a price on an item, do you really know how that magic number has been calculated? The retail companies study the shopping behavior of customers in order to set the price at the most appealing number. If they set the price too low, customers may think that can indicate an inferior product. If the price is set too high, many customers may pass on the item as it appears to be too extravagant. Finding that ideal number, which strikes a balance between value and luxury is the goal of the retail industry. This paper will address the various aspects that go into finding that tipping point, along with an evaluation of high-low pricing and sample sales, and how they can benefit both the customer and the businesses who employ the tactics.
The Psychology of Retail: How Pricing Affects Buying Behavior
The retail industry would cease to exist if it was not for customers who wanted to buy their goods. However, the behavior of the customer is not always the most predicable. Over the years, the trends have changed vastly, with the retail industry needing to change in order to supply customers with their changing needs. Additionally, the materials available for various textiles have varied, due to availability or popularity. For example, during World War II, there was a strict limit on the availability of rubber, silk, nylon, and other imported goods were unavailable for use in the garment industry (Mason, 2011).
Due to the shortage of materials available, the fashion industry started to improvise with new materials, which continued after the end of World War II. New items were being introduced to shoppers who were used to rationing even the barest essentials. Novel items were a welcome change from the ready-to-wear clothing that was commonplace during the war, which was heavily restrictive as to the design and materials allowed to be utilized in the fashion industry. Boys under the age of 13 were not allowed to wear long pants, dresses could not have more than 2 pockets, and buttons were not permitted to be made out of metal or leather (Mason, 2011).
However, when the limitations were lifted following the end of the war, the previous constriction on the clothing available gave way to a burgeoning environment. In the United States, rationing during the war was the responsibility of the manufacturers, and if the companies were to violate the rules for rationing, they faced heavy fines and even jail time (Mason, 2011). When the rules were lifted, society experienced a return to pre-war normalcy, which included a large supply of items that were once rationed.
The current retail clothing industry is influenced by materials available, fashion trends, and even the state of the economy, as less disposable income can translate to less money spent on what some may deem as frivolous purchases. A more recent influence on the purchasing habits stems from the growing presence of social media in the lives of consumers, where “Keeping up with the Joneses” becomes easier with the click of a button.
High-Low Pricing
What is it?
Even in a healthy economy, consumers like to think they are getting a good deal on their purchases. Retailers have the potential power to control how their consumers perceive the value of items through using a variety of pricing tactics. One such price manipulation is known as high-low pricing. In contrast to the everyday low pricing model, which is fading out within the retail industry, the high-low pricing method involves the setting of fictitious prices deemed the “regular” price, from which an often steep discount is shown as the comparison “sale” price (Kaufmann, Smith, & Ortmeyer, 1994).
An alternative way of using the high-low pricing method involves inflating the price for a short duration, after which the discounted price is introduced (Kauffmann, Smith, & Ortmeyer, 1994). One of the possibly unethical aspects of the high-low pricing occurs when retailers inflate the original price, sometimes by up to 500%, only to bring it back down as the “sale” or “discounted” price, which is closer to the appropriate price (Kauffmann, Smith, & Ortmeyer, 1994). When the prices are reduced to the “sale” price, they often remain at the discounted level for a considerable amount of time, sometimes longer than two weeks, at which customers may begin to question the validity of the reduced price (Volpe & Li, 2012).
Psychology Behind High-Low Pricing
Consumers enjoy feeling like they are making a wise purchase, which can be driven by the price they pay for an item, along with the perceived value and savings they are receiving. High-low pricing is able to create a false sense of satisfaction for the customer. An additional way of providing such an altered feeling is through the use of coupons or in-store discount codes, which can be redeemed either in the store or online at major retailers. Such promotional pricing offers customers the satisfaction of getting a bargain, when in reality, they are most likely paying the appropriate price for the item.
In order to assist the retail industry with insight to appeal to customers, a branch of psychology, known as consumer psychology, has evolved and provides a valuable service to companies. By studying the motivation, decision making processes, and emotions that surround consumer behavior, companies can set the most effective price points (Chartrand & Fitzsimons, 2011). Much of consumer behavior is relatively unconscious on the behalf of the shopper, and operates on an automatic process, which business can use to their benefit. High-low pricing principles allow consumers to rely strongly on their unconscious processes, as such behaviors relied on the positive success in the past (Chartrand & Fitzsimons, 2011), such as picking up a good bargain when they see a “sale” price, even if the price is not a discounted amount.
Another method businesses use within the high-low pricing that operates on the unconscious level is the use of prices ending in the number nine, such as $19.99. The preference for prices ending in $9 appears to be unconscious, as an experiment compared the likelihood of consumers buying an item that ended with $9 versus the likelihood that customers would buy the same item, but was either priced $5 more or $5 less (Anderson & Simester, 2003). The results indicated that despite the lower price, consumers were more likely to purchase the item when it ended in $9 versus the one that was $5 less. However, it is important to note that the price-ending practices, such as ending in $9 is not universal, as it appears to be ineffective in non-western countries (Nguyen, Heeller, & Taran, 20007)).
Retailers Who Use High-Low Pricing
Recently, J.C. Penney discontinued using an everyday low price method for sales, and are returning to a high-low approach in hopes of recovering from an economic downturn, which affected their revenue greatly. During the 2012 fiscal year, J.C. Penney had lost over $1.1 billion, partially due to their pricing strategy (Kim, 2013). Since undergoing their fiscal restructuring, including the change from everyday low prices to the more popular and profitable high-low pricing method, over half of their items received a price increase, with some marked up by over 60% (Kim, 2013).
One of the surprising retailers that succeeds in both the everyday low price approach while at the same time utilizing high-low pricing is the home improvement store Home Depot. By offering a large selection of products, they are able to satisfy customers while also making a decent profit. Customers are willing to pay more for the ability to access a large assortment of items, which translates to an increase in sales for the company. According to a recent pricing survey, items whichwere discounted by 40% were more likely to have positive sales reactions (Johnson, 2005)
Sample Sales
What are Sample Sales?
In addition to high-low pricing, another method retailers use to attract customers is through sample sales. By offering deep discounts on items, customers are able to buy products at a price that allows them to feel satisfied, and businesses are able to sell off their excess inventory. Sample sales are often used within the retail clothing industry to reduce the previous season’s collection, in order to make room for the next season’s items.
In the past, sample sales were a way for retailers to sell their items which were used in advanced showings, fashion shows, and presentations for interested buyers. These samples were often very limited in sizes and quantities due to the purpose the items served, however, the present day sample sales are often much larger in both sizes and selection. Some of the items sold at sample sales are from previous seasons, overstocked items, returned, or were never sold in stores.
The Psychology Behind Sample Sales
Consumers may find themselves more prone to overbuying during a sample sale due to the limited quantity available. When retailers limit the supply, the demand increases, which drives up sales, even when the main items are no longer available. When the supply is insufficient, customers will often turn to alternative products (Eroglu, Williams, & Waller, 2011), which allows the retailer to decrease their stock while increasing their revenue. An estimated 22% of consumers have been reported to substitute items rather than leave the store empty-handed (Eroglu, Williams, & Waller, 2011).
With the limited duration and selection, customers often line up early at sample sales, in anticipation of finding the deals they are looking for in the store. And due to advances in technology, sample sales have started to infiltrate the internet, allowing customers to shop for steep discounts from the comfort of their own homes. Often online sales are held for a limited time, sometimes 10 minutes, but can give customers the ability to save a considerable amount of money. Sample sales also give customers the ability to keep up with trends, as they are able to purchase items that they may not otherwise afford. Being able to express wealth and opulence, a sense of personal accomplishment through the ownership of things (Matt, 2002) can often bring about a heightened feeling of wealth which can carry over into other realms of the consumer’s life.
It is important in society to fit in, which can drive the shopping behaviors of customers. Studies have shown that the effect of social influence is stronger in women when compared to men, which may be due in part to women being more likely to focus on building relationships with others (Cialdini & Goldstein, 2004). Additionally, the choice of retail business establishment is also influenced by the social context, including the motivation to fit in with the “in group” of society. It is important to note that the role of social influence appears to be stronger when the retail location is inside a large shopping mall, than when the shop is in a stand-alone or downtown location (Evans, Christiansen, & Gill, 1996). Retailers would be wise to keep the location and the role of social influence in mind when considering where to open a new store.
Retailers Who Use Sample Sales
Many retailers are able to liquidate their end of season stock during sample sales, as shoppers are usually keen on the perception of good deals. Some retail clothing stores have even started to specialize in operating strictly on the sample sales model. Such stores include offshoots of popular stores as well as boutique collections. The mainstream store, Nordstrom also operates The Rack, which offers customers a way to obtain the sought after designer items at an affordable price. Likewise online stores such as often receive excess stock after the manufacturers ship their products to the stores. Instead of the companies taking a loss due to too much product, they are able to still make a profit by allowing secondary vendors to sell the excess merchandise.
Some popular clothing makers who utilize sample sales include Jimmy Choo and Dolce and Gabbana, who are able to take advantage of their labels to lure shoppers into their temporary stores, usually held in warehouses, to purchase their leftover items. Some reviews of the Dolce and Gabbana sample sales are critical of the lack of sizes and selection available ( However, customers who are brand loyal or heavily influenced by social trends are more likely to frequent sample sales and provide positive feedback.
An interesting new addition to the realm of sample sales is automobiles. In 2008, the makers of the Hummer line of vehicles placed a small number of 2008 models in an online sample sale, offering deep discounts (Caffrey, 2008). While the use of sample sales may not be a popular method for selling vehicles, it allows for insight into the methods in which sample sales influence consumer behavior.
The price listed on an item is not a haphazard and random number, as there are many contributing factors that influence the ultimate price the customer is charged for an item, many of which are invisible to most consumers. Retailers have a variety of pricing methods at their disposal, which work to assist them in both ridding themselves of excess inventory, while at the same time making a profit.
By knowing the way shoppers are influenced by social cues, retailers can benefit by applying psychological applications to increase the likelihood of customers leaving the store with merchandise in their bag, and possibly creating a return customer who is interested in both brand and value. Some of the methods used allow the customer to feel they have some control over the price, such as sample sales. Other tactics such as high-low pricing gambles with the price customers have in their mind regarding the appropriate amount they are willing to spend. When retailers artificially increase the price of an item, they risk customers turning away from purchasing the item. However, when that same item is then put on sale, the customer feels as if they are getting rewarded and receiving the best value.
Anderson, E. T., & Simester, D. I. (2003). Effects of $9 price endings on retail sales: Evidence from field experiments. Quantitative Marketing and Economics, 1(1), 93. doi:10.1023/A:1023581927405
Caffrey, P. (2008, October 24). Editors’ Closet will bring online sample sales to the next level with the first ever auto sale. Reuters. Retrieved from
Chartrand, T. L., & Fitzsimons, G. J. (2011). Nonconscious consumer psychology. Journal of Consumer Psychology, 21(1), 1-3. doi:10.1016/j.jcps.2010.12.001
Cialdini, R. B., & Goldstein, N. J. (2004). Social influence: Compliance and conformity. Annual Review of Psychology, 55, 591-621. doi:10.1146/annurev.psych.55.090902.142015
Eroglu, C., Williams, B. D., & Waller, M. A. (2011). Consumer-driven retail operations: The moderating effects of consumer demand and case pack quantity. International Journal of Physical Distribution & Logistics Management, 41(5), 420-434. doi:10.1108/09600031111138808
Evans, K. R., Christiansen, T., & Gill, J. D. (1996). The impact of social influence and role expectations on shopping center patronage intentions. Journal of The Academy of Marketing Science, 24(3), 208-218. doi:10.1177/0092070396243002
Johnson, W. E. (2005). Developing a merchandise mix to satisfy customer appetites: Do-It-Yourself retailing. Retrieved from
Kaufmann, P., Smith, N., & Ortmeyer, G. K. (1994). Deception in retailer high-low pricing: A “rule of reason” approach. Journal of Retailing, 70(2), 115. doi:10.1016/0022-4359(94)90011-6
Kim, S. (2013, June 5). J.C. Penney marking up prices because customers ‘prefer’ sales and coupons. Retrieved from
Mason, M. (2011). The impact of World War II on women’s fashion in the United States and Britain (1390). University of Las Vegas.
Matt, S. J. (2003). Keeping up with the Joneses: Envy in American consumer society, 1890-1930. Philadelphia: University of Pennsylvania Press.
Nguyen, A., Heeler, R. M., & Taran, Z. (2007). High-low context cultures and price-ending practices. Journal of Product & Brand Management, 16(3), 206-214. doi:10.1108/10610420710751582
Sample Sally (2012, April 13). Random merchandise at the D&G sample sale [Web log post]. Retrieved from
Volpe, R. J., & Li, C. (2012). On the frequency, depth, and duration of sales at high–low pricing supermarkets. Agribusiness, 28(2). doi:10.1002/agr.21289

What is Verizon FIOS for Small Business?

Verizon FIOS is a bundled internet, television and telephone service that makes use of Verizon’s state of the art fiber optic network. Verizon FIOS has offering for both residential customers and small businesses. FIOS for small business has a number of attractive features that might be right for you.

So, how is Verizon’s FIOS service different than those offered by other Internet service providers? The key difference is the use of Verizon’s high speed fiber optic network. Fiber optic cable is a digital information channel that has a much higher data transfer capacity than traditional copper wire. Because of its high data transfer capacity, fiber optic cable is used by many ISPs in the network backbone where data transfer demands are very high. However, most ISPs use slower copper wire as the last link in getting the data to customers since it’s cheaper and customers generally don’t have the same data demands as the backbone. For customers with high data demands though, this copper wire can become a bottleneck. To meet the needs of these customers, FIOS makes use of an end-to-end fiber optic network built entirely of fiber optic cable. This fiber optic network offers significantly higher data transfer rates than traditional copper wire networks.In addition to the standard FIOS service, Verizon offers a premium service called FIOS Quantum that features even higher data transfer rates. FIOS quantum customers can expect download speeds of up to 500 Mb/s and upload speeds of 100 Mb/s. This translates to a minute and a half to download a five GB movie, or eight seconds to upload a 100 MB file.

If your small business has heavy data needs, FIOS for small business may be able to help you meet them. Verizon offers a number of different FIOS packages for the varying demands of their customers. The packages range from 3 Mb download speed and 1 Mb upload speed to 500 Mb download speed and 100 Mb upload speed with FIOS quantum. In addition, each package gives you the option of purchasing exclusively internet, or also including phone service. You can go to Verizon’s website to find the package that is right for your small business. FIOS is not available everywhere though, so you’ll want to check with Verizon to see if it is offered in your area.